Bumble is a dating app led by females, and the CEO and founder of it is Whitney Wolfe. It was recently announced that a popup location will be opening up in New York City.
The space is going to be called Hive and it will remain standing for a month. The location is going to be used for dates, as well as fans of Bumble and anyone else. They will be able to hangout there, and this is the first step to try to formalize Bumble’s community.
Whitney Wolfe explained that the dating app’s brand extends to more than just dating. She said it is a brand that people are pround to be associated with, even if they are not using the app for dating.
The Hive will feature Bumble merchandise that attendees can buy, as well as a real bar and a coffee bar. As for plans for expansion, Wolfe said it isn’t out of the question and there’s a possibility that the idea will be brought to other cities.
The Hive will be open Thursday and Friday from 8AM to 2PM and 4PM to 10PM. It will also be open on the weekends.
About Whitney Wolfe
Whitney Wolfe joined the company Hatch Labs at 22-years-old, and she was involved with Cardify, a project that was led by Sean Rad. Later on,Wolfe, Rad and others co-founded Tinder, a very well-known dating app. While working at Tinder, she performed many tasks as the vice president of marketing. She left Tinder in 2014, and she was contacted about creating a dating app with the founder of Badoo, Andrey Andreev. Eventually she moved to Austin and launched the dating app Bumble.
As for her personal life, Wolfe was born in Salt Lake City. She went to Southern Methodist University and studied international studies. After she graduated from college, she worked with orphanages in Southeast Asia.
Learn more about Whitney Wolfe: https://www.theatlantic.com/video/index/506036/whitney-wolfe-bumble/