If the many restaurant companies that were started long ago were given an opportunity to start all over again, most of them would like to take the outlook of Sweetgreen. Sweetgreen is the ideal definition of the modern food industry given that it serves organic, healthy, fresh and local foods. The recipes in this restaurant keep the queues long. Today, the company has opened more than 40 branches, all of which have the amazing recipes. The co-chief executive officer of the restaurants Nathaniel Ru says that the company was founded with the aim of providing more people with quality food. The brand stands for better food.
Other than food, there is much for the traditional food chains to learn from the co-founders of Sweetgreens. The three former classmates of The Georgetown University have been tech pioneers. They have always incorporated technology into their business. As it stands, more than 30 percent of the transactions at the exquisite Sweetgreens is via its website or its mobile app. To better their services, the three CEOs tend to relook through their strategies. In each year, the companies’ corporate offices are shut down at least five times, allowing individuals to work in its restaurants. All this is done in the attempt of staying close to the customers. Learn more: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3
Most recently, the company has opened new offices in Los Angeles. The unique feature about the operation of Sweetgreens is the fact that it does its activities in all its branches without a centralized headquarter. About this, Nathaniel Ru said that the trio does not believe in joint headquarters but rather on decentralization of the head counts. The three co-CEOs Nathaniel Ru, Nicolas Jammet and Jonathan Neman first met at the Georgetown University where they studied entrepreneurship. After observing the Georgetown area, the co-founders saw the gap in the food industry. They noted the lack of healthy eating options a fact that made them focus on opening a restaurant in the year 2007 after graduating. They used the first winter break to assess their survival in the business. The survival assured them that they had chosen a good business venture. Learn more: http://www.psfk.com/2016/04/psfk-2016-how-sweetgreen-brought-healthy-and-delicious-to-the-busy-psfk-2016.html
If Nathaniel Ru would be in his twenties again, he will read numerous books to enhance his knowledge. Nathaniel is a BS holder in finance. He admires the work done at Under Armour by Kelvin Plank. He says that under the management of Kelvin, the company stands for more than itself. Learn more: http://knowledge.wharton.upenn.edu/article/sweetgreens-nathaniel-ru-everything-last-longer/